Jaguar Land Rover announced this week their pioneering ‘Pothole Alert’ research project which could help save motorists billions of pounds in punctures, vehicle damage and road accidents every year. The cost of vehicle damage caused by potholes in the UK is estimated at £2.8bn every year and Jaguar Land Rover plan ensure their vehicles can identify the location and severity of potholes and broken manhole covers – and adjust suspension in milliseconds. This Research Project will work alongside the Coventry City Council to help understand how sharing data with road authorities could enhance the speed and efficiency of road repairs.
The first vehicle to be equipped with this technology will be the Range Rover Evoque which will take place at Jaguar Land Rover’s Advanced Research Centre in the UK.
Dr Mike Bell, Global Connected Car Director, Jaguar Land Rover said: “At the moment the most accurate data comes from when the car has driven over the pothole or manhole. So we are also researching how we could improve the measurement and accuracy of pothole detection by scanning the road ahead, so the car could predict how severe they are before the vehicle gets near them.”
Ultimately this piece of technology will continue the progression of the autonomous, connected car which many automotive OEMs are feeling the pressure to research & develop. Car connectivity, advanced driver safety and infotainment features are advancing fast and it has become a battleground amongst OEMs to differentiate themselves in a highly competitive market. Jaguar Land Rover without a doubt appear to be one of the fore-runners.